Natural Toothpaste · Whitening

• 95%+ Sanctuary Standard: Our strict baseline for botanical purity; based on INCI ingredients, this formula is 100% natural origin.
• Vegan: Certified vegan natural cosmetics.
• Fluoride-Free: Whitening without fluoride — ideal for those who prefer mineral-based care.
• Mineral Whitening: Chalk + silica gently polish away stains.
• Ocean Protection: Each tube removes the equivalent of three plastic bottles from the sea.
• Clean Formulation: No microplastics, no SLS, no harsh foaming agents.
• Made in Germany: Developed and produced in-house for full transparency.

1. Use a pea-sized amount — this formula is concentrated.
2. Brush gently for at least two minutes, letting the mineral particles cleanse and smooth the enamel.
3. Rinse, breathe in, and enjoy the cool, green freshness that lingers long after brushing.

The Whitening Actives (The Power Players)

• Hydrated Silica (Hydrated Silica) - The gentle polisher. Ultra-fine mineral particles lift stains from coffee, tea, and everyday life with precision and care. Every brush feels like a micro-facial for your teeth.
• Calcium Carbonate (Chalk) (Calcium Carbonate) - The natural brightener. It buffs away dullness softly, revealing a luminous surface that feels freshly renewed.
• Xylitol (Xylitol) - The sweet protector. Plant-derived and clever, it helps reduce plaque and supports enamel remineralization for lasting brilliance.

The Artisans (Texture & Finish)

• Sorbitol (Sorbitol) - The silky humectant. It keeps the paste smooth and moist, turning brushing into a soft, soothing ritual.
• Glycerin (Glycerin) - The gentle hydrator. It maintains creaminess and comfort, ensuring the texture feels balanced and kind to enamel.
• Coco-Glucoside (Coco-Glucoside) - The gentle foam maker. Coconut-based and kind, it creates a soft, velvety lather that glides effortlessly.
• Xanthan Gum (Xanthan Gum) - The natural sculptor. It gives the paste its smooth body and helps maintain a stable, cloud-like texture.
• Cellulose Gum (Cellulose Gum) - The texture stabilizer. It refines the consistency and ensures every brush feels even and luxurious.

The Professional Support Crew (The Essentials)

• Water (Aqua) - The life element. It activates the minerals and brings fluidity to the ritual — the quiet pulse behind every fresh breath.

The Guardians (Integrity & Safety)

• Flavor (Aroma) - The clean breath of morning. Crisp and refreshing, it awakens the senses with effortless clarity.
• Menthol (Menthol) — The cooling pulse. Provides that signature icy-fresh sensation that leaves the mouth feeling deeply invigorated.
• Peppermint Oil (Mentha Piperita Oil) — The herbal anchor. Provides a classic, sharp cooling effect that promotes a long-lasting, clean feeling.
• Anethole (Anethole) — The sweet breath. A natural aromatic compound that provides a gentle, clean sweetness to the overall flavor profile.
• Spearmint Leaf Oil (Mentha Viridis Leaf Oil) — The green brightener. Adds a soft, sweet herbal note that rounds out the intensity of the peppermint.
• Carvone (Carvone) — The aromatic balancer. Found naturally in spearmint, it supports the fresh, crisp quality of the scent while keeping the overall experience harmonious.

Aqua, Sorbitol, Hydrated Silica, Glycerin, Xylitol, Calcium Carbonate, Cellulose Gum, Coco-Glucoside, Xanthan Gum, Aroma, Menthol, Mentha Piperita Oil, Anethole, Mentha Viridis Leaf Oil, Carvone

99.6% natural origin of total ingredients

• The Vessel — Plastic-reduced chalk tube — sturdy, resource-saving, and significantly lower in plastic than conventional tubes.
• The Impact — Each tube helps remove plastic from the ocean — a small ritual with a big impact.
• The Ritual — Once empty, rinse and reuse — ideal for travel kits or refilling creams.

The Impact:

• Chalk-based tube = reduced plastic footprint.
• Recyclable cap = circular design.
• Ocean-cleanup partnership = direct environmental support.